timing is everything

A lot of blogs release previews of coupon circulars before they are released in the newspaper. Today while looking at one I noticed that some Sundays were missing. I was not sure if it was because the blog could not provide previews for that week or if it was because they did not exist. I did a google search and found an insert schedule that details which circulars come out and when. I didn't realize that some weeks there are no coupons at all (especially around the holidays) and some weeks there are more coupons than normal. The first week of the month generally has the most coupons. Knowing when the circulars are released will allow me to plan ahead and choose the best time to purchase the paper.